How the Xbox Kinect Stacks Up to the Competition

Video games first hit the scene in the late 70's and they are still going strong. The advent of the home version provided people with the ability to play their favorite game whenever the urge hit them. Each year programmers and developers have provided better graphics, new games and a host of improvements to keep people coming back for more. The latest craze sweeping through gamers are the interactive games that require physical movement from players during the game. So how does the new Xbox Kinect stack up to the existing types of "movement" games?

Whole Body Movement

The most obvious advantage of the Kinect is the ability to use the entire body in the game. There is no need for a controller, a wand or steering wheel. The included camera follows your body's movements and uses that movement to control the game. The "Pause" command and "Menu" can be called up by making certain hand gestures.

But it goes beyond that. If you are dancing your heart away in the dance game and you want to spin around, then spin. The player in the game will respond to your spin move. You can also jump, kick and do almost any kind of physical move while the game copies your actions. This is a big improvement over other similar games that basically only follow arm movements tied to the various controllers.

Setting Up

Getting the machine out of the box and ready to play is a straight forward process. The video camera can get its power straight from the Xbox 360 through a handy USB cord. Place the camera either below or above your television. Then follow the commands the tune the camera to your body, your television and your Xbox. It also will ask you to speak a few lines in order to get in sync with your voice.

After you are set up you can use your hand to make a waving motion near the sensor. Or you can speak "Xbox" that will bring up a command bar. From here your hand acts like a pointer on a mouse screen clicking and choosing options.

Cool Applications

Using the voice or hand commands will also let you view the different Kinect apps. Some of these applications include the ESPN channel and Zune music store. Users can use their hands to move through various music or movie choices in a sci-fi mode that will surely appeal to the techies in the family.

For people that would rather talk than wave, voice commands can also be used to scroll the applications and find what you are looking for.

With all of the technological advancements the Kinect games are sure to be a big hit for people that enjoy competitive video games such as sports and driving adventures. By offering the new setup in a handy Kinect bundle, people can open up their new items and begin almost immediately to enjoy this new advancement in the video game world.

Is Microsoft's Kinect Strategy a Bit of a Hit Or a Bit of a Miss?

The Video games market is currently expanding into many different segments thanks to the Nintendo Wii, no longer is gaming targeted towards the 13-40 Male consumer. There is the 60+ elderly market who love to get active by playing Wii bowling or the 30-50 range that are losing weight by using Nintendo Peripheral's such as Wii fit. Both Sony and Microsoft must applaud Nintendo for expanding a previously narrow market.

With Nintendo monopolising these market segments Microsoft and Sony have been quick to react. Microsoft is introducing a camera that can track your body movements without the need to hold anything in your hand whilst Sony are going down a similar path to Nintendo by offering motion controllers. So what's the deal with 'Kinect'? Who is it targeted at? And how on earth will they provide competition to the extremely popular Nintendo Wii? This article will aim to answer these questions.

There is no doubt that Microsoft are after the casual market. This newly developed market has massive potential and is worth millions to Microsoft. Microsoft revealed the Kinect brand at E3 this year and for the first time ever it was broadcast in Times Square for everyone to see. Furthermore, they commissioned a show by the exquisite Cirque du Soleil to show of Kinect which was also broadcasted on MTV. These communication channels are not commonly used in the video game industry to show of new hardware. By broadcasting their E3 press conference live via time square it indicates that they want Kinect to entice the casual gamer into the Xbox experience.

However, is this right group to target? The marketing manager of Xbox recently said "I think we know that hardcore gamers will be the first to go out and buy it, as they are with any product". This statement underlines their intentions to push Kinect onto the hardcore gamer but the thing is none of the software for Kinect will appeal to them. Casual games such as Kinect sports or Kinectimals will never a system seller for the hardcore gamer. In fact until Microsoft release a Kinect game that the hardcore can get excited about then the chances are they will hold of the purchase. Microsoft built its brand on offering a hardcore experience and it might be unwise to neglect them.

The pricing of Kinect has become a hot talking point in recent weeks. Although not confirmed it has been widely regarded that the price of Kinect will be around $150. Compared to the Nintendo Wii ($180) the value of Kinect could seem very poor. Why would the consumer who currently own a Nintendo Wii depart with a significant amount of money to purchase a peripheral that is essential a very similar product? Microsoft needs to create a value proposition that warrants the $150 price tag and controller free gaming could be the answer. The unique selling point of Kinect is the fact that they offer a way of interacting with a game without the need to hold anything in your hands, this is something Nintendo Wii and playstation move don't offer. Microsoft must therefore highlight this advantage when advertising this piece of hardware.

In fact by looking at Microsoft's marketing strategy you could see why they are charging $150. They have to penetrate the market and get the casual market to take notice of this new product. Microsoft have already spent a huge amount on marketing Kinect through the Cirque du Soleil show and by displaying Kinect in various Macy stores. Make no doubt about it they paid through the nose to do so. Marketing of Kinect is set to increase as they creep towards the release date and therefore costs will increase. Microsoft will aim to recuperate this cost and therefore will set the price as high as $150 however it is doubtful that they will make a profit on every unit sold as according to 'Develop' it is costing Microsoft $150 to manufacture the Kinect camera.

The casual market is here to stay and its going to grow and grow. Microsoft are entering a market in which they are determined to gain significant market share, they are in this for the long term. Kinect is just the beginning for Microsoft. It is expected to be bundled with the Xbox slim when it launches in order for Microsoft to get Kinect into homes across the world. Microsoft will initially want to focus on market share rather than profit so expect Kinect's price to decrease and decrease quickly. Kinect or maybe an upgraded version will be bundled into the next generation of Xbox console because this will force the consumer to use it.

Consumers are more likely to see the value of Kinect and therefore use it if it becomes bundled in with the console rather than just on its own. Microsoft have a massive opportunity with Kinect and if sales are slow in the first year don't expect Microsoft to drop Kinect. It is here to stay and if they do it right it could become a huge success just like the Nintendo Wii. Microsoft's core customer is the hardcore gamer and they should not ignore them. Nintendo have currently realised their mistake of neglecting their hardcore consumer and rectified the issue by announcing numerous hardcore friendly titles. If Microsoft can maintain that balance then they could satisfy the hardcore whilst becoming a big player in the lucrative casual market.

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